Colorful nuggets like paternity disputes, drug problems, nasty breakups, family feuds, or wacky obsessions do not attach to his name. These traits aside, no discernible personality jumps off the page: Bezos is not a seeker, a prankster, a sportsman, a wit or any other thumbnail except, arguably, the quintessential nerd. Bezos is very intelligent and focused, and, like many self-made tycoons, a merciless negotiator and a demanding, intermittently angry manager. A book-length look at the rise of Amazon can't help focusing on founder and CEO Jeff Bezos.
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